Planning to grab tickets this week? Use code MAGIC15 at checkout on any TicketNetwork event to save 15% off your order.

State Farm Arena, Multiple Dates (Dec 19, 21, 23, 26 & 27)

The Hawks are home for a stacked late-December run at State Farm Arena, giving Atlanta fans a quick-fire stretch of marquee opponents and big-game energy. It starts with the Spurs on December 19, then transitions into a rapid-fire slate featuring the Bulls twice (December 21 and December 23) before concluding with two heavyweight matchups: Miami on December 26 and the Knicks on December 27.

If youʼre picking one night, Heat and Knicks should bring the highest intensity, while the back-to-back Bulls games are ideal if you want flexibility on date and seat selection.

🎟️ See Tickets (Spurs 12/19)
🎟️ See Tickets (Bulls 12/21)
🎟️ See Tickets (Bulls 12/23)
🎟️ See Tickets (Heat 12/26)
🎟️ See Tickets (Knicks 12/27) 

Atlanta Botanical Garden, Now Through Sun Jan 11, 2026

One of Atlantaʼs signature holiday traditions is back, transforming the Botanical Garden into a full evening walk-through of glowing tunnels, canopy lights, and synchronized displays, built around millions of LED lights and timed entry so the paths stay comfortable even on peak nights. Itʼs also the 15th year of the Garden Lights, making it an easy “bring anyoneˮ pick: date night, family outing, or hosting friends who want a classic Atlanta seasonal experience.

🎟️ See Tickets → Atlanta Botanical Garden

State Farm Arena, Mon Jun 8 & Tue Jun 9, 2026

Megan Moroney brings her arena run to Atlanta with two nights at State Farm Arena, and demand is already signaling this will be one of the fastest-moving country tickets of the year. With the onsale happening last week and inventory disappearing quickly, the resale market is likely to stay tight, which typically means prices climb as the dates get closer. If youʼre planning to go, treat this like a buy-early show and lock something in while thereʼs still real choice across sections rather than waiting until only premium listings remain.

🎟️ See Tickets June 8

🎟️ See Tickets June 9

Don’t forget to use code MAGIC15 at checkout on TicketNetwork to save 15% off your order.

So So Def Recordings was founded in Atlanta in 1993 by Jermaine Dupri, and it quickly became one of the cityʼs most important hit-making engines by blending Atlantaʼs club energy with radio-ready R&B and rap. The labelʼs early breakthroughs included Xscape and Da Brat, and it later became home to acts like Jagged Edge, helping turn local studio sessions into national chart runs. More than a roster, So So Def functioned like an Atlanta pipeline with writers, producers, and artists rotating through the same rooms, cementing the idea that Atlanta wasnʼt just a scene, it was an export machine.

Atlantaʼs dense cluster of colleges plays a quiet but powerful role in how tours perform in the city. With major student populations at Georgia Tech (50,000+ annual enrollment) and Georgia State (often cited around 50,000), plus Emory, Spelman, Morehouse, Clark Atlanta, and other nearby schools, the city concentrates a large pool of young adults who consistently show up for live music. In Atlanta, campus networks act like an accelerator. Announcements spread fast, plans form in groups, and the “weʼre goingˮ decision happens quickly.

College audiences also behave differently. Students are early adopters who discover new music through streaming and social feeds, then amplify shows publicly. A concert becomes a social anchor, which nudges earlier purchases and higher intent to attend. The result is often stronger early velocity for the kinds of artists whose fanbases skew younger. That energy shows up most clearly in Atlantaʼs midsize venue tier. Rooms like The Tabernacle and Coca-Cola Roxy benefit from crowds that are engaged, loud, and “in itˮ from the opener onward.

Finally, campus convenience helps. But itʼs not one-size-fits-all. Downtown and Midtown shows naturally benefit from student proximity and transit options, while destinations like The Battery (where the Roxy sits) lean more on rideshares and driving. Either way, the broader point holds. Atlantaʼs student ecosystem keeps replenishing the audience, keeps discovery cycles hot, and makes the city a reliably high-conversion tour stop.

Atlanta doesnʼt just host touring nights; it continuously manufactures demand for the next one. Every semester brings a fresh wave of first-time concertgoers, new friend groups, and new must-see artists circulating through playlists and campus chatter. For promoters and touring teams, that buzz turns into ticket sales quickly, crowds show up ready to participate, and the city stays on the short list when routing decisions get made.

Heading to a show around Decatur Square (like Eddieʼs Attic or other nearby spots)? Start at Brick Store Pub on E Court Square for a great beer and a solid pre-show meal, take a relaxed loop around Decatur Square to soak in the neighborhood buzz, then make the short walk over to your venue feeling unhurried and perfectly on time.